Buenos Aires, Jan 22 (NA) — River Plate officially announced this Thursday on social media that former forward David Trezeguet will take on a new role at the institution focused on the development of alliances, relationships, and the official representation of the club. According to an investigation by the Argentine News Agency, the unexpected news was confirmed through the official accounts of the 'Millionaire' on digital platforms with an image of the 1998 world champion with France alongside Stefano Di Carlo, president of the Núñez-based club. The former French footballer, who defended the 'Band' shirt between 2012 and 2013, has an extensive career in European football and experience as an ambassador for Italy's Juventus, so he will be in charge of strengthening the entity's relationships both locally and internationally. As detailed by the River Plate team, Trezeguet's functions will include: the structuring and management of strategic alliances with organizations, companies, and institutions, and support in commercial agreements and activations linked to the club's sponsors, as well as in the development of academy programs and training experiences. Additionally, he will be responsible for the institutional and sporting representation of the club at official events, celebrations, protocolary meetings, and linkage actions, while participating in 'instances of relationship with leaders of football, the sports industry, and key actors.' 'In this way, River continues to strengthen its institutional structure and growth strategy, incorporating a figure with identity, trajectory, and vision, in line with the sustained work that drives the positioning and projection of the River Plate brand,' expressed the 'millionaire' club in the official communiqué.
